Editorial Leadership and Content Strategy
Rena Goldman provides consulting and leadership for editorial team building. She leads with a proven track record of helping brands build strong, productive, diverse teams. She is an expert at creating and optimizing workflows that allow teams to consistently produce high-level content.
With over a decade of experience in digital media, Rena understands the unique needs of each member of the editorial team. Rena also has extensive experience recruiting, training, and leading staff writers and freelancers, increasing the caliber of new hires, and collaborating with sister brands to migrate onboarding best practices.
As part of one well-known billion-dollar publisher alone, Rena oversaw hundreds of content pieces per month and drove successful recruitment of over 40 freelance writers and editors. For another publisher, Rena was responsible for shaping the content of a team that was responsible for a 120% increase in site traffic over two years.
“A strong people manager and a notable team builder are some of the best descriptions for Rena. I was fortunate to partner with her for nearly two years at Psych Central, one of RV Healthline’s brands.
Rena was the point person in hiring, onboarding, and training initial editors and getting them up to speed to meet rigorous content goals and editing standards. She worked closely with copy editors to establish voice, tone, and style guidelines and was a communicative and effective liaison between copy editors and the rest of the team.”
– Douglas Backstrom, Senior Copy Editor at Healthline Media
“Every day Rena proves herself to be one of the most passionate advocates at the table for her colleagues. I was fortunate enough to glean critical skills from her that helped everyone improve collaboration, coaching, and prioritization. Rena is a strong leader who can guide a team with high standards to meet the needs of the business without compromising the well-being of her employees.
Rena is a compassionate manager who brings out the best in people and is a true believer in building diverse and equitable teams. She is a mentor for employees of all levels. If given the opportunity, I’d happily work for and with her again.“
– Catherine Clark, Director of Content
Rena works with the strengths of each team member, while simultaneously guiding them towards new skill sets that benefit the greater vision of the publication. As a leader of one content initiative, Rena mentored multiple team leads to create a more cohesive visual brand identity across all web, social media, and video content.
Rena also leads editorial teams to update legacy content for accuracy and readability and to incorporate reader feedback and SEO best practices, so that published content remains relevant and findable.
“I have never encountered a more diplomatic and patient manager who’s truly willing to do the work, like Rena. I’ve never met such a people manager that really makes space for each personality type and working style to achieve our target goals altogether, like Rena.
She is a fantastic advocate and really enjoys bringing differing opinions together on common ground. I highly recommend Rena for people managing complex environments.“
– Kristin Currin Sheehan, Multimedia Editor, RVO Health, (formerly Healthline Media)
“Rena is a talented editorial leader whose creativity, innovation and expertise proved invaluable to our team. She is adept at managing multiple projects in a fast-paced environment. She ideated cross-functional strategies for efficiency to ensure our team was able to meet goals and objectives. She brought passion, purpose and integrity to her work on Psych Central.”
– Faye McCrayFaye McCray, Head of Content, Well + Good and Livestrong
Rena knows that content team diversity is essential to creating high-quality articles that provide information accessible to all. Knowing this, Rena is passionate about building inclusivity into her content teams from the onset.
For Healthline, Rena was responsible for facilitating a content partnership with the Black Women’s Health Imperative, the only organization solely focused on improving health outcomes for Black women and girls.
“Rena and I collaborated for a little under a year at U.S. News, where she served as an Assistant Managing Editor on the 360 Reviews team, with a focus on the Commerce side of the business, of which I was a part. Despite our brief time working together, it was abundantly clear that Rena is a phenomenal editorial leader.
Her wealth of experience in content strategy was pivotal in the development of our Editorial Roadmap at the time. Rena brought innovative ideas to the table that elevated the quality of our ideation sessions as a team, motivating us to continuously enhance our consumer reviews product. Beyond her professional expertise, Rena was very well-liked and respected by our team, serving as an amazing cross-functional partner. I’ve missed working with her, and any company would be fortunate to have her on board!”
Rena Goldman 